1. Introduction
At Tartan Vitalis, we're constantly evolving to better serve you on your journey of personal growth. Today, we're excited to introduce the latest chapter in that journey—a bold new logo and a refined mission that encapsulates everything we stand for. As part of this transformation, we’re also thrilled to announce the launch of our new website, which focuses solely on personal growth, offering tools and resources to empower you to weave your best life.
Whether you're looking to develop a growth mindset , build stronger habits, or cultivate mindfulness and meditation practices, our mission remains clear: to empower you with the knowledge and tools you need to make lasting, meaningful changes in your life. With our new look and renewed focus, we're ready to help you achieve just that.
In this blog post, we’ll take you behind the scenes of the changes at Tartan Vitalis. We’ll explain the story behind our new logo, the thought process that shaped our updated mission, and what you can expect from our new website. Let’s dive in and explore how these changes will help you on your personal growth journey.
2. The Journey of Tartan Vitalis
Tartan Vitalis was born out of a desire to help people overcome the barriers that hold them back from living their best lives. Over my long career and 20 years of leadership, mentoring, and coaching experience, I saw firsthand how many individuals struggled with the same challenges—feeling stuck, overwhelmed, or unsure of where to begin their personal growth journey.
From the beginning, our mission has been simple: to empower people by giving them actionable tools to spark real, lasting change. Whether through self-reflection, building better habits, or cultivating mindfulness, we wanted to offer something practical—tools that anyone could use to start improving their lives today.
Over the past year, Tartan Vitalis has grown and evolved, but our core values have stayed the same. We’ve refined our approach, listened to feedback, and continually sought ways to better serve our community. That’s what has led us to this moment—the unveiling of a new chapter that reflects our commitment to personal growth more than ever.
With our new logo and mission, we’re embracing the idea that growth is an ongoing journey. Just as a tartan is woven from individual threads, each of us weaves our own path in life. And Tartan Vitalis is here to support you every step of the way, offering tools and guidance to help you move forward.
3. Why a New Logo
At Tartan Vitalis, we believe that a brand’s visual identity should represent its values and aspirations. As we’ve grown and evolved, it became clear that our original logo, while meaningful, no longer fully captured the energy, passion, and focus of Tartan Vitalis today. We needed a new look that aligned with our renewed mission to empower personal growth, and that’s where our bold new logo comes in.
The new design centres around Emerald Green, symbolising growth, renewal, and balance and Royal Blue, representing wisdom and stability, as we guide individuals through their personal development journeys. The upward arrow signifies progress—an essential part of the Tartan Vitalis philosophy—showing that growth is always forward-moving, even if the steps are small.
One of the most personal touches in the design is the tartan trim that edges the logo. The newly commissioned Tartan Vitalis tartan proudly reflects everything we stand for— the importance of connection, and the idea that life, like a tartan, is woven from many different threads and, of course for us, our Scottish roots. The tartan incorporates our brand colours: Emerald Green, symbolising growth and renewal, and Royal Blue, representing wisdom and stability. Together, they capture the essence of personal growth—progress grounded in reflection and balance. The tartan also has action words woven into it, a reminder that at Tartan Vitalis, empowerment is about taking action, not just reflecting.
This logo reflects who we are today—a brand committed to helping you weave your best life. It’s more than just a visual refresh; it’s a symbol of the growth journey we are on together. Our new look represents a blend of tradition and forward-thinking, honouring the past while staying focused on the future.
4. Our New Mission: Empowering You to Weave Your Best Life
At the heart of Tartan Vitalis is a simple yet powerful mission: to empower you to weave your best life. Personal growth isn’t a one-size-fits-all journey—it’s unique to each individual, and we believe that everyone deserves the tools and guidance to create a life that reflects their true potential. That’s why our updated mission focuses on providing practical, action-based resources designed to help you take real steps toward the life you want.
Our brand is now more focused than ever on empowering you to weave your best life, and this mission is reflected in every aspect of what we do. Our Mindset Mastery and 30 Day Morning Routine Challenge and are our new flagship products, specifically designed to support this mission by providing action-based tools that help you make real, lasting change. From building a mindset that embraces challenges, to forming habits that support long-term success, to finding peace and clarity through mindfulness, these products are crafted to help you take the steps needed to transform your life. And this is just the beginning—we will continue to expand our offerings based on feedback from you, our community, ensuring that we’re always providing the resources you need to thrive.
Our mission is not just about offering advice—it’s about helping you take meaningful action. Through our new website, we’ve made it easier than ever to access these resources and start your journey to growth and your best life. Tartan Vitalis is more than just a brand; it’s a partner in your growth, committed to helping you take the steps you need to weave the life you deserve.
5. What’s Next for Tartan Vitalis?
As we embrace this new chapter, Tartan Vitalis is excited to continue evolving and expanding, driven by our mission to empower personal growth. With the launch of our new website, we’ve created a dedicated space that focuses solely on giving you the tools you need to grow, reflect, and take action. Whether you're starting with the Morning Routine Challenge or diving into Mindset Mastery, we’re here to guide you every step of the way.
But this is just the beginning. We’re actively working on new products, challenges, and resources designed to support you in your personal growth journey. As always, your feedback is crucial to shaping the future of Tartan Vitalis, and we look forward to hearing how we can continue to improve and serve you better.
We’re also committed to building a vibrant, engaged community. Over the coming months, we’ll be sharing more tips, tools, and inspiration through our blog, social media, and email updates, offering a steady stream of actionable insights to keep you motivated and moving forward.
At Tartan Vitalis, we believe that growth is an ongoing process. Just as we’ve woven new threads into our brand, we’re here to help you weave new threads into your life. We’re excited for what’s next—and we can’t wait to share your journey with you.
Join Us on the Journey
At Tartan Vitalis, we’re more than just a brand—we’re a community dedicated to helping you live your best life. Now that you’ve seen the exciting changes we’ve made and the new tools we’re offering, it’s time to take the next step. Whether you’re ready to jump into Mindset Mastery, or the 30 Day Morning Routine Challenge, now is the perfect time to start weaving the life you deserve.
Join Team Tartan Vitalis by signing up on our new website, where you can access exclusive resources, discounts and updates tailored to support your growth journey. And don’t forget to follow us on Facebook and Instagram to stay connected and engaged with our community. We regularly share tips, inspiration, and updates to keep you motivated and informed.
The journey of growth is one we take together—so take the first step today. We can't wait to see what you achieve with Tartan Vitalis by your side.
All the best!
Audrey 💚 💙